--- title: How to Build an Effective Marketing Plan description: Aaron Walker of View from the Top, Iron Sharpens Iron Mastermind, helping ordinary men to become extraordinary, talks with Derek Champagne about a marketing course that he put recently to help newbies get a better handle on how to put themselves out there and much more. image: https://www.isibrotherhood.com/hubfs/VFTT%20Podcast%20Logo.jpg --- [sdd](http://www.viewfromthetop.com/) # Aaron Walker Podcasts ## [How to Build an Effective Marketing Plan](https://www.isibrotherhood.com/podcasts/how-to-build-an-effective-marketing-plan) Posted by [Aaron Walker](https://www.isibrotherhood.com/podcasts/author/aaron-walker) on May 20, 2019 8:00:00 AM - [Tweet](https://twitter.com/share) This is Derek Champagne’s second guest appearance. You can get to know more about him and what he does on episode 55 of the *View From The Top* podcast. Exciting things are happening in Derek’s life, right now. He recently released a marketing course to help people get a clearer idea of how they should tackle both digital and traditional media. The best part of it all, though, is Derek got to work side by side with his amazing wife on this project! **Highlights from This Episode:** ● Derek recently put together a marketing course to help newbies get a better handle on how to put themselves out there. ● No matter what, if you want to grow your business effectively, you will need a team. ● In Derek’s program, he does a deep dive on how you can properly research your target market as well as make yourself stand out from your competitors. ● It’s a mistake to completely replace your communication with digital (aka emails). We need the human element and we need to hear the human voice. ● Derek loves the ISI community because every day the men are sharing basic principles in the group. ● You really need to have a clear plan if you want to have consistent branding all throughout your website/campaigns. ● Derek has been looking for ten years for a document like this and he’s never found it. ● The best part of developing this course is that Derek gets to do it with his wife. ● What have been some of the unexpected benefits for Derek about creating a course with his wife? ● Derek shares tips on how you can work with your wife without breaking up! Click [HERE](http://viewfromthetop.libsyn.com/083-how-to-build-an-effective-marketing-plan) to listen to the full episode.   [![VFTT Podcast Logo](https://www.isibrotherhood.com/hs-fs/hubfs/VFTT%20Podcast%20Logo.jpg?width=328&name=VFTT%20Podcast%20Logo.jpg)](http://viewfromthetop.libsyn.com/083-how-to-build-an-effective-marketing-plan) **Resources:** [ViewfromtheTop.com](http://www.viewfromthetop.com/) [*View From The Top*: Episode 037 with Scott](http://viewfromthetop.libsyn.com/podcast/037-god-will-always-make-a-way) [Global Leadership Summit](https://www.willowcreek.com/events/leadership/) [Theartistevolution.com](http://www.theartistevolution.com/) Email Derek: [Derek@TheArtistEvolution.com](mailto:Derek@TheArtistEvolution.com) [Champagnemarketingcourses.com](https://champagnemarketingcourses.com/champagne-courses) [Dontbuyaduck.com](http://dontbuyaduck.com/) [Derek on LinkedIn](https://www.linkedin.com/in/theartistevolution/) Topics: [Life Coaching](https://www.isibrotherhood.com/podcasts/topic/life-coaching), [Motivation](https://www.isibrotherhood.com/podcasts/topic/motivation), [Accountability](https://www.isibrotherhood.com/podcasts/topic/accountability), [Character](https://www.isibrotherhood.com/podcasts/topic/character), [Business Coaching](https://www.isibrotherhood.com/podcasts/topic/business-coaching), [Masterminds](https://www.isibrotherhood.com/podcasts/topic/masterminds), [Interviews](https://www.isibrotherhood.com/podcasts/topic/interviews), [Community](https://www.isibrotherhood.com/podcasts/topic/community), [Relationships](https://www.isibrotherhood.com/podcasts/topic/relationships), [Success](https://www.isibrotherhood.com/podcasts/topic/success), [Significance](https://www.isibrotherhood.com/podcasts/topic/significance), [Priorities](https://www.isibrotherhood.com/podcasts/topic/priorities), [Tips](https://www.isibrotherhood.com/podcasts/topic/tips), [Podcast](https://www.isibrotherhood.com/podcasts/topic/podcast), [Commitment](https://www.isibrotherhood.com/podcasts/topic/commitment), [Persistent](https://www.isibrotherhood.com/podcasts/topic/persistent), [Consistent](https://www.isibrotherhood.com/podcasts/topic/consistent), [Move Forward](https://www.isibrotherhood.com/podcasts/topic/move-forward), [Blueprint](https://www.isibrotherhood.com/podcasts/topic/blueprint), [Preparation](https://www.isibrotherhood.com/podcasts/topic/preparation), [Integrity](https://www.isibrotherhood.com/podcasts/topic/integrity), [Discipline](https://www.isibrotherhood.com/podcasts/topic/discipline), [Clarity](https://www.isibrotherhood.com/podcasts/topic/clarity) ## [![v](https://no-cache.hubspot.com/cta/default/417143/b853a945-b1cb-4792-bf63-90672b81b100.png)](https://cta-redirect.hubspot.com/cta/redirect/417143/b853a945-b1cb-4792-bf63-90672b81b100) ## [![New Call-to-action](https://www.isibrotherhood.com/hs/cta/cta/default/417143/9417b644-9661-4b64-8697-335aa0092970.png)](https://www.isibrotherhood.com/hs/cta/cta/redirect/417143/9417b644-9661-4b64-8697-335aa0092970) [![Mastermind Blueprint How to Build a rich life](https://www.isibrotherhood.com/hs/cta/cta/default/417143/4449ae7f-4889-4928-97ed-a09aebf88952.png)](https://www.isibrotherhood.com/hs/cta/cta/redirect/417143/4449ae7f-4889-4928-97ed-a09aebf88952) ### Subscribe to Email Updates [![25 questions every man should answer to go from success to significance](https://no-cache.hubspot.com/cta/default/417143/4028023d-111b-4ac3-95f5-9ce51a8cb8d3.png)](https://cta-redirect.hubspot.com/cta/redirect/417143/4028023d-111b-4ac3-95f5-9ce51a8cb8d3) ### Recent Posts [![The Steps for Men to have a more productive day](https://no-cache.hubspot.com/cta/default/417143/f3284309-9ae7-46b8-8071-015d3ea3775e.png)](https://cta-redirect.hubspot.com/cta/redirect/417143/f3284309-9ae7-46b8-8071-015d3ea3775e) . ### Posts by Topic - 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