--- title: Make Your Customer the Hero description: Aaron Walker of View from the Top, Iron Sharpens Iron Mastermind, helping ordinary men to become extraordinary, talks with Ernie 'EL' Lansford about how does he make his customers feel like heros,four levels of relationships and much more. --- [sdd](http://www.viewfromthetop.com/) # Aaron Walker Podcasts ## [Make Your Customer the Hero](https://www.isibrotherhood.com/podcasts/make-your-customer-the-hero) Posted by [Aaron Walker](https://www.isibrotherhood.com/podcasts/author/aaron-walker) on Feb 6, 2019 8:00:00 AM - [Tweet](https://twitter.com/share) Ernie 'EL' Lansford has over 50 years of experience in sales, and is currently a B2B sales leadership coach and mentor. Ernie has also been married to his lovely wife for the last 48 years! Ernie shares his favorite reply to, ‘How are you?’ and describes why you always want to make your customer the hero.   **Highlights from This Episode:** ● How’s Ernie doing today? He’s having the time of his life! ● What’s Ernie’s upcoming book about? ● How does Ernie make his customers feel like heros? ● How can we figure out a customer’s internal desires and motivations? ● Should you think of your wife and children as customers? How does that help a husband/father? ● There are four levels of relationships. ● When was the last time Ernie experienced joy? ● What has Ernie learned about marriage while being with his wife for over 48 years? ● Ernie is entering a new business venture; what’s it about? ● Why did Ernie join Iron Sharpens Iron? Click [HERE](http://viewfromthetop.libsyn.com/043-make-your-customer-the-hero) to listen to the full episode. [![VFTT Podcast Logo](https://www.isibrotherhood.com/hs-fs/hubfs/VFTT%20Podcast%20Logo.jpg?width=328&name=VFTT%20Podcast%20Logo.jpg)](http://viewfromthetop.libsyn.com/043-make-your-customer-the-hero) Topics: [Life Coaching](https://www.isibrotherhood.com/podcasts/topic/life-coaching), [Motivation](https://www.isibrotherhood.com/podcasts/topic/motivation), [Character](https://www.isibrotherhood.com/podcasts/topic/character), [Business Coaching](https://www.isibrotherhood.com/podcasts/topic/business-coaching), [Masterminds](https://www.isibrotherhood.com/podcasts/topic/masterminds), [Balance](https://www.isibrotherhood.com/podcasts/topic/balance), [Interviews](https://www.isibrotherhood.com/podcasts/topic/interviews), [Community](https://www.isibrotherhood.com/podcasts/topic/community), [Relationships](https://www.isibrotherhood.com/podcasts/topic/relationships), [Success](https://www.isibrotherhood.com/podcasts/topic/success), [Significance](https://www.isibrotherhood.com/podcasts/topic/significance), [Priorities](https://www.isibrotherhood.com/podcasts/topic/priorities), [Tips](https://www.isibrotherhood.com/podcasts/topic/tips), [Podcast](https://www.isibrotherhood.com/podcasts/topic/podcast), [Commitment](https://www.isibrotherhood.com/podcasts/topic/commitment), [Persistent](https://www.isibrotherhood.com/podcasts/topic/persistent), [Consistent](https://www.isibrotherhood.com/podcasts/topic/consistent), [Move Forward](https://www.isibrotherhood.com/podcasts/topic/move-forward), [Blueprint](https://www.isibrotherhood.com/podcasts/topic/blueprint), [Preparation](https://www.isibrotherhood.com/podcasts/topic/preparation), [Integrity](https://www.isibrotherhood.com/podcasts/topic/integrity) ## [![v](https://no-cache.hubspot.com/cta/default/417143/b853a945-b1cb-4792-bf63-90672b81b100.png)](https://cta-redirect.hubspot.com/cta/redirect/417143/b853a945-b1cb-4792-bf63-90672b81b100) ## [![QBQ by John G Miller](https://www.isibrotherhood.com/hs/cta/cta/default/417143/41a484c1-e812-4d5d-8980-d203e904e7fb.png)](https://www.isibrotherhood.com/hs/cta/cta/redirect/417143/41a484c1-e812-4d5d-8980-d203e904e7fb) [![Mastermind Blueprint How to Build a rich life](https://www.isibrotherhood.com/hs/cta/cta/default/417143/4449ae7f-4889-4928-97ed-a09aebf88952.png)](https://www.isibrotherhood.com/hs/cta/cta/redirect/417143/4449ae7f-4889-4928-97ed-a09aebf88952) ### Subscribe to Email Updates [![25 questions every man should answer to go from success to significance](https://no-cache.hubspot.com/cta/default/417143/4028023d-111b-4ac3-95f5-9ce51a8cb8d3.png)](https://cta-redirect.hubspot.com/cta/redirect/417143/4028023d-111b-4ac3-95f5-9ce51a8cb8d3) ### Recent Posts [![The Steps for Men to have a more productive day](https://no-cache.hubspot.com/cta/default/417143/f3284309-9ae7-46b8-8071-015d3ea3775e.png)](https://cta-redirect.hubspot.com/cta/redirect/417143/f3284309-9ae7-46b8-8071-015d3ea3775e) . ### Posts by Topic - [Success (297)](https://www.isibrotherhood.com/podcasts/topic/success) - [Significance (296)](https://www.isibrotherhood.com/podcasts/topic/significance) - [Interviews (263)](https://www.isibrotherhood.com/podcasts/topic/interviews) - [Priorities (259)](https://www.isibrotherhood.com/podcasts/topic/priorities) - [Relationships (251)](https://www.isibrotherhood.com/podcasts/topic/relationships) - [Accountability (240)](https://www.isibrotherhood.com/podcasts/topic/accountability) - [Motivation (235)](https://www.isibrotherhood.com/podcasts/topic/motivation) - [Podcast (229)](https://www.isibrotherhood.com/podcasts/topic/podcast) - [Commitment (228)](https://www.isibrotherhood.com/podcasts/topic/commitment) - [Life Coaching (218)](https://www.isibrotherhood.com/podcasts/topic/life-coaching) - [Community (211)](https://www.isibrotherhood.com/podcasts/topic/community) - [Business Coaching (210)](https://www.isibrotherhood.com/podcasts/topic/business-coaching) - [Move Forward (207)](https://www.isibrotherhood.com/podcasts/topic/move-forward) - [Tips (200)](https://www.isibrotherhood.com/podcasts/topic/tips) - [Preparation (198)](https://www.isibrotherhood.com/podcasts/topic/preparation) - [Clarity (195)](https://www.isibrotherhood.com/podcasts/topic/clarity) - [Discipline (192)](https://www.isibrotherhood.com/podcasts/topic/discipline) - [Masterminds (188)](https://www.isibrotherhood.com/podcasts/topic/masterminds) - [Blueprint (183)](https://www.isibrotherhood.com/podcasts/topic/blueprint) - [Persistent (181)](https://www.isibrotherhood.com/podcasts/topic/persistent) - [Consistent (179)](https://www.isibrotherhood.com/podcasts/topic/consistent) - [Integrity (174)](https://www.isibrotherhood.com/podcasts/topic/integrity) - [Career (159)](https://www.isibrotherhood.com/podcasts/topic/career) - [Character (145)](https://www.isibrotherhood.com/podcasts/topic/character) - [Balance (119)](https://www.isibrotherhood.com/podcasts/topic/balance) - [Development (109)](https://www.isibrotherhood.com/podcasts/topic/development) - [Coaching (98)](https://www.isibrotherhood.com/podcasts/topic/coaching) - [Family (97)](https://www.isibrotherhood.com/podcasts/topic/family) - [Self Development (94)](https://www.isibrotherhood.com/podcasts/topic/self-development) - [Business (75)](https://www.isibrotherhood.com/podcasts/topic/business) - [Encouragement (60)](https://www.isibrotherhood.com/podcasts/topic/encouragement) - [Decisions (53)](https://www.isibrotherhood.com/podcasts/topic/decisions) - [Crossroads (50)](https://www.isibrotherhood.com/podcasts/topic/crossroads) - [Finances (50)](https://www.isibrotherhood.com/podcasts/topic/finances) - [Wisdom (44)](https://www.isibrotherhood.com/podcasts/topic/wisdom) - [Reputation (43)](https://www.isibrotherhood.com/podcasts/topic/reputation) - [Leadership (41)](https://www.isibrotherhood.com/podcasts/topic/leadership) - [Authenticity (38)](https://www.isibrotherhood.com/podcasts/topic/authenticity) - [Guide (38)](https://www.isibrotherhood.com/podcasts/topic/guide) - [Be An Encouragement (36)](https://www.isibrotherhood.com/podcasts/topic/be-an-encouragement) - [Trusted Advisor (35)](https://www.isibrotherhood.com/podcasts/topic/trusted-advisor) - [Marriage (34)](https://www.isibrotherhood.com/podcasts/topic/marriage) - [RoadMap (34)](https://www.isibrotherhood.com/podcasts/topic/roadmap) - [Vision (28)](https://www.isibrotherhood.com/podcasts/topic/vision) - [Execution (26)](https://www.isibrotherhood.com/podcasts/topic/execution) - [Mastermind Business (26)](https://www.isibrotherhood.com/podcasts/topic/mastermind-business) - [Be The Light (25)](https://www.isibrotherhood.com/podcasts/topic/be-the-light) - [Growth (24)](https://www.isibrotherhood.com/podcasts/topic/growth) - [Journey (24)](https://www.isibrotherhood.com/podcasts/topic/journey) - [Legacy (24)](https://www.isibrotherhood.com/podcasts/topic/legacy) - [Parenting (24)](https://www.isibrotherhood.com/podcasts/topic/parenting) - [Purpose (24)](https://www.isibrotherhood.com/podcasts/topic/purpose) - [Determination (22)](https://www.isibrotherhood.com/podcasts/topic/determination) - [Fun (22)](https://www.isibrotherhood.com/podcasts/topic/fun) - [Connections (21)](https://www.isibrotherhood.com/podcasts/topic/connections) - [Encourage (21)](https://www.isibrotherhood.com/podcasts/topic/encourage) - [Joy (21)](https://www.isibrotherhood.com/podcasts/topic/joy) - [Advice (20)](https://www.isibrotherhood.com/podcasts/topic/advice) - [Influence (20)](https://www.isibrotherhood.com/podcasts/topic/influence) - [fingerprint (20)](https://www.isibrotherhood.com/podcasts/topic/fingerprint) - [Faith (19)](https://www.isibrotherhood.com/podcasts/topic/faith) - [Goals (19)](https://www.isibrotherhood.com/podcasts/topic/goals) - [Gratitude (18)](https://www.isibrotherhood.com/podcasts/topic/gratitude) - [Network (18)](https://www.isibrotherhood.com/podcasts/topic/network) - [Communication (17)](https://www.isibrotherhood.com/podcasts/topic/communication) - [Grit (17)](https://www.isibrotherhood.com/podcasts/topic/grit) - [The Mastermind Playbook (16)](https://www.isibrotherhood.com/podcasts/topic/the-mastermind-playbook) - [Mission (15)](https://www.isibrotherhood.com/podcasts/topic/mission) - [Possibilities (15)](https://www.isibrotherhood.com/podcasts/topic/possibilities) - [Truth (15)](https://www.isibrotherhood.com/podcasts/topic/truth) - [Value (15)](https://www.isibrotherhood.com/podcasts/topic/value) - [Lift Someone Up (14)](https://www.isibrotherhood.com/podcasts/topic/lift-someone-up) - [Father (13)](https://www.isibrotherhood.com/podcasts/topic/father) - [Listen (13)](https://www.isibrotherhood.com/podcasts/topic/listen) - [Evaluation (11)](https://www.isibrotherhood.com/podcasts/topic/evaluation) - [Focus (11)](https://www.isibrotherhood.com/podcasts/topic/focus) - [Obstacles (11)](https://www.isibrotherhood.com/podcasts/topic/obstacles) - [Perseverance (11)](https://www.isibrotherhood.com/podcasts/topic/perseverance) - [Improvement (10)](https://www.isibrotherhood.com/podcasts/topic/improvement) - [Influencer (9)](https://www.isibrotherhood.com/podcasts/topic/influencer) - [Differentiate (8)](https://www.isibrotherhood.com/podcasts/topic/differentiate) - [Identity (8)](https://www.isibrotherhood.com/podcasts/topic/identity) - [Story (8)](https://www.isibrotherhood.com/podcasts/topic/story) - [Trust (8)](https://www.isibrotherhood.com/podcasts/topic/trust) - [Attitude (7)](https://www.isibrotherhood.com/podcasts/topic/attitude) - [Ego (7)](https://www.isibrotherhood.com/podcasts/topic/ego) - [Experience (7)](https://www.isibrotherhood.com/podcasts/topic/experience) - [Ideas (7)](https://www.isibrotherhood.com/podcasts/topic/ideas) - [Mindset (7)](https://www.isibrotherhood.com/podcasts/topic/mindset) - [Processes (7)](https://www.isibrotherhood.com/podcasts/topic/processes) - [Testimony (7)](https://www.isibrotherhood.com/podcasts/topic/testimony) - [Ambition (6)](https://www.isibrotherhood.com/podcasts/topic/ambition) - [Systems (6)](https://www.isibrotherhood.com/podcasts/topic/systems) - [Expectation (5)](https://www.isibrotherhood.com/podcasts/topic/expectation) - [Occupation (5)](https://www.isibrotherhood.com/podcasts/topic/occupation) - [Expectations (4)](https://www.isibrotherhood.com/podcasts/topic/expectations) - [Honesty (4)](https://www.isibrotherhood.com/podcasts/topic/honesty) - [Investment (4)](https://www.isibrotherhood.com/podcasts/topic/investment) - [Personality (4)](https://www.isibrotherhood.com/podcasts/topic/personality) - [Pressure (4)](https://www.isibrotherhood.com/podcasts/topic/pressure) - [Risks (4)](https://www.isibrotherhood.com/podcasts/topic/risks) - [Vision Driven Leader (4)](https://www.isibrotherhood.com/podcasts/topic/vision-driven-leader) - [Vision Leader (4)](https://www.isibrotherhood.com/podcasts/topic/vision-leader) - [Action (3)](https://www.isibrotherhood.com/podcasts/topic/action) - [Audience (3)](https://www.isibrotherhood.com/podcasts/topic/audience) - [Branding (3)](https://www.isibrotherhood.com/podcasts/topic/branding) - [Credibility (3)](https://www.isibrotherhood.com/podcasts/topic/credibility) - [Father Figure (3)](https://www.isibrotherhood.com/podcasts/topic/father-figure) - [Strategy (3)](https://www.isibrotherhood.com/podcasts/topic/strategy) - [Wife (3)](https://www.isibrotherhood.com/podcasts/topic/wife) - [Affirmation (2)](https://www.isibrotherhood.com/podcasts/topic/affirmation) - [Burden (2)](https://www.isibrotherhood.com/podcasts/topic/burden) - [Conflict (2)](https://www.isibrotherhood.com/podcasts/topic/conflict) - [Expectancy (2)](https://www.isibrotherhood.com/podcasts/topic/expectancy) - [Fear (2)](https://www.isibrotherhood.com/podcasts/topic/fear) - [Freedom (2)](https://www.isibrotherhood.com/podcasts/topic/freedom) - [Generosity (2)](https://www.isibrotherhood.com/podcasts/topic/generosity) - [Habit (2)](https://www.isibrotherhood.com/podcasts/topic/habit) - [Heat (2)](https://www.isibrotherhood.com/podcasts/topic/heat) - [Inentional (2)](https://www.isibrotherhood.com/podcasts/topic/inentional) - [Integration (2)](https://www.isibrotherhood.com/podcasts/topic/integration) - [Opposition (2)](https://www.isibrotherhood.com/podcasts/topic/opposition) - [Schedule (2)](https://www.isibrotherhood.com/podcasts/topic/schedule) - [Servant (2)](https://www.isibrotherhood.com/podcasts/topic/servant) - [VALUES (2)](https://www.isibrotherhood.com/podcasts/topic/values) - [Be Happy (1)](https://www.isibrotherhood.com/podcasts/topic/be-happy) - [Belief (1)](https://www.isibrotherhood.com/podcasts/topic/belief) - [Christmas (1)](https://www.isibrotherhood.com/podcasts/topic/christmas) - [Give (1)](https://www.isibrotherhood.com/podcasts/topic/give) - [Greed (1)](https://www.isibrotherhood.com/podcasts/topic/greed) - [Happy (1)](https://www.isibrotherhood.com/podcasts/topic/happy) - [Patience (1)](https://www.isibrotherhood.com/podcasts/topic/patience) - [Profit First (1)](https://www.isibrotherhood.com/podcasts/topic/profit-first) - [Random (1)](https://www.isibrotherhood.com/podcasts/topic/random) [see all](https://www.isibrotherhood.com/podcasts/make-your-customer-the-hero#) [![Free Personal Assessment for Men](https://no-cache.hubspot.com/cta/default/417143/339bb3be-2936-4e90-9020-d63c1e439ac5.png)](https://cta-redirect.hubspot.com/cta/redirect/417143/339bb3be-2936-4e90-9020-d63c1e439ac5) Stay Connected [aaron@viewfromthetop.com](mailto:aaron@viewfromthetop.com)  [615-207-3018](tel:1-615-207-3018) - [**Find us on Facebook**](https://www.facebook.com/pages/View-from-the-Top/733166460036112) - [**Find us on Linkedin**](https://www.linkedin.com/pub/aaron-walker/53/23a/64b) - [**Find us on Twitter**](https://twitter.com/VFTCoach) - [**Find us on YouTube**](https://www.youtube.com/c/aaronwalkervftt) Search ### [View from the Summit](http://www.viewfromthetop.com/view-from-the-summit/) Copyright © 2018 View from the Top 100 Hazel Path Suite A, Hendersonville, Tennessee 37075