--- title: Market the Problem, Not the Solution description: Aaron Walker of View from the Top, Iron Sharpens Iron Mastermind, helping ordinary men to become extraordinary, talks with Morgan Wright about his conversation with Seth Godin, taking advantage of Google and much more. image: https://www.isibrotherhood.com/hubfs/VFTT%20Podcast%20Logo.jpg --- [sdd](http://www.viewfromthetop.com/) # Aaron Walker Podcasts ## [Market the Problem, Not the Solution](https://www.isibrotherhood.com/podcasts/market-the-problem-not-the-solution) Posted by [Aaron Walker](https://www.isibrotherhood.com/podcasts/author/aaron-walker) on May 24, 2019 8:00:00 AM - [Tweet](https://twitter.com/share) Morgan Wright is an internationally recognized expert on cybersecurity, strategy, cyberterrorism, identity theft and privacy. On today’s episode, Morgan discusses how he’s marketing himself a little bit differently and how this strategy got the attention of Seth Godin.   **Highlights from This Episode:** ● Morgan recently spoke to Seth Godin. What was that conversation like? ● As demand for video has increased with law enforcement officers, it’s become harder and harder to be more transparent due to information overload. More surveillance isn’t always the solution. ● Seth was impressed by the conversation he and Morgan had. ● When we need to search something we always say, ‘Just Google It’. Did you know Microsoft has spent 10 billion dollars over the last 10 years trying to make a dent in the ‘search’ market and they haven’t succeeded? ● When you own the category of your industry, you put yourself in a very powerful position. You get 76% of the economics of it. Morgan explains further. ● What advice can Morgan give to the listeners about effectively marketing a problem, not just the solution? ● Does Morgan have any advice on how listeners can be better fathers, husbands, and men? ● The older we get, the smarter we get, especially when it comes to raising our kids. ● Remember, consistency over time adds to something big. ● Don’t wait till you’re in trouble to give your wife some flowers! Do it just to do it. Click [HERE](http://viewfromthetop.libsyn.com/074-market-the-problem-not-the-solution) to listen to the full episode.   [![VFTT Podcast Logo](https://www.isibrotherhood.com/hs-fs/hubfs/VFTT%20Podcast%20Logo.jpg?width=328&name=VFTT%20Podcast%20Logo.jpg)](http://viewfromthetop.libsyn.com/074-market-the-problem-not-the-solution) **Resources:** [Morganwright.us](https://www.morganwright.us/) [*Play Bigger,* by Al Ramadan, Christopher Lochhead, Dave Peterson, and Kevin Maney](https://playbigger.com/book) [Legendsandlosers.com](https://www.legendsandlosers.com/) [Sethgodin.com](http://www.sethgodin.com/sg/) [ViewfromtheTop.com](http://www.viewfromthetop.com/) [Global Leadership Summit](https://www.willowcreek.com/events/leadership/) Topics: [Business](https://www.isibrotherhood.com/podcasts/topic/business), [Life Coaching](https://www.isibrotherhood.com/podcasts/topic/life-coaching), [Motivation](https://www.isibrotherhood.com/podcasts/topic/motivation), [Accountability](https://www.isibrotherhood.com/podcasts/topic/accountability), [Character](https://www.isibrotherhood.com/podcasts/topic/character), [Business Coaching](https://www.isibrotherhood.com/podcasts/topic/business-coaching), [Balance](https://www.isibrotherhood.com/podcasts/topic/balance), [Career](https://www.isibrotherhood.com/podcasts/topic/career), [Interviews](https://www.isibrotherhood.com/podcasts/topic/interviews), [Community](https://www.isibrotherhood.com/podcasts/topic/community), [Relationships](https://www.isibrotherhood.com/podcasts/topic/relationships), [Success](https://www.isibrotherhood.com/podcasts/topic/success), [Significance](https://www.isibrotherhood.com/podcasts/topic/significance), [Priorities](https://www.isibrotherhood.com/podcasts/topic/priorities), [Tips](https://www.isibrotherhood.com/podcasts/topic/tips), [Podcast](https://www.isibrotherhood.com/podcasts/topic/podcast), [Commitment](https://www.isibrotherhood.com/podcasts/topic/commitment), [Persistent](https://www.isibrotherhood.com/podcasts/topic/persistent), [Consistent](https://www.isibrotherhood.com/podcasts/topic/consistent), [Move Forward](https://www.isibrotherhood.com/podcasts/topic/move-forward), [Blueprint](https://www.isibrotherhood.com/podcasts/topic/blueprint), [Preparation](https://www.isibrotherhood.com/podcasts/topic/preparation), [Integrity](https://www.isibrotherhood.com/podcasts/topic/integrity), [Discipline](https://www.isibrotherhood.com/podcasts/topic/discipline), [Clarity](https://www.isibrotherhood.com/podcasts/topic/clarity) ## [![v](https://no-cache.hubspot.com/cta/default/417143/b853a945-b1cb-4792-bf63-90672b81b100.png)](https://cta-redirect.hubspot.com/cta/redirect/417143/b853a945-b1cb-4792-bf63-90672b81b100) ## [![New Call-to-action](https://www.isibrotherhood.com/hs/cta/cta/default/417143/9417b644-9661-4b64-8697-335aa0092970.png)](https://www.isibrotherhood.com/hs/cta/cta/redirect/417143/9417b644-9661-4b64-8697-335aa0092970) [![Mastermind Blueprint How to Build a rich life](https://www.isibrotherhood.com/hs/cta/cta/default/417143/4449ae7f-4889-4928-97ed-a09aebf88952.png)](https://www.isibrotherhood.com/hs/cta/cta/redirect/417143/4449ae7f-4889-4928-97ed-a09aebf88952) ### Subscribe to Email Updates [![25 questions every man should answer to go from success to significance](https://no-cache.hubspot.com/cta/default/417143/4028023d-111b-4ac3-95f5-9ce51a8cb8d3.png)](https://cta-redirect.hubspot.com/cta/redirect/417143/4028023d-111b-4ac3-95f5-9ce51a8cb8d3) ### Recent Posts [![The Steps for Men to have a more productive day](https://no-cache.hubspot.com/cta/default/417143/f3284309-9ae7-46b8-8071-015d3ea3775e.png)](https://cta-redirect.hubspot.com/cta/redirect/417143/f3284309-9ae7-46b8-8071-015d3ea3775e) . ### Posts by Topic - 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