--- title: Motivation Does Not Work! description: How many times in your life have you said, “If I could only get motivated”? What does motivation mean? Why do you want to be motivated? image: http://www.viewfromthetop.com/view-from-the-summit/wp-content/uploads/2014/05/Test2-300x252.png --- [sdd](http://www.viewfromthetop.com/) # View from the Top Podcast ## [Motivation Does Not Work!](https://www.isibrotherhood.com/viewfromthesummit/motivation-does-not-work) Posted by [Aaron Walker](https://www.isibrotherhood.com/viewfromthesummit/author/aaron-walker) on May 27, 2014 8:14:00 AM - [Tweet](https://twitter.com/share) At least not long term... ![Motivation_Does_Not_Work.png](https://www.isibrotherhood.com/hs-fs/hubfs/Motivation_Does_Not_Work.png?width=638&height=366&name=Motivation_Does_Not_Work.png) How many times in your life have you said, “If I could only get motivated”? - What does that mean? - Why do you want to be motivated? - How long does motivation last? ## I don’t believe motivation is what you need: Motivation is hype, a temporary fix. Motivation is an exhaustible resource. Motivation is an artificial stimulator that loses its strength quickly. **The discovery of the ‘why’ is a much more powerful tool than motivation.** When your “why” gets important enough you will change your behavior. When your “why” is important enough you will find reason to improve, repair, eliminate, or replace. Once your why is strong enough, make a one-time commitment and implement a strategy to make change(s) and achieve your goal(s). In other words, create a plan. If you are committed to make more money, lose those unwanted pounds, or grow your business then a carefully crafted plan will guide you to success. You do not need to make decisions daily, weekly, or monthly. All you have to do is implement your plan one step at a time. Remember, you made the commitment. ***Motivation is elusive. When you’re struggling or searching for stimulation, make a commitment and follow a plan.*** Topics: [Motivation](https://www.isibrotherhood.com/viewfromthesummit/topic/motivation), [Coaching](https://www.isibrotherhood.com/viewfromthesummit/topic/coaching) ## [![v](https://no-cache.hubspot.com/cta/default/417143/b853a945-b1cb-4792-bf63-90672b81b100.png)](https://cta-redirect.hubspot.com/cta/redirect/417143/b853a945-b1cb-4792-bf63-90672b81b100) ### Subscribe to Email Updates [![25 questions every man should answer to go from success to significance](https://no-cache.hubspot.com/cta/default/417143/4028023d-111b-4ac3-95f5-9ce51a8cb8d3.png)](https://cta-redirect.hubspot.com/cta/redirect/417143/4028023d-111b-4ac3-95f5-9ce51a8cb8d3) ### Recent Posts [![The Steps for Men to have a more productive day](https://no-cache.hubspot.com/cta/default/417143/f3284309-9ae7-46b8-8071-015d3ea3775e.png)](https://cta-redirect.hubspot.com/cta/redirect/417143/f3284309-9ae7-46b8-8071-015d3ea3775e) . ### Posts by Topic - 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